focus group

noun

1. a representative group of people questioned together about their opinions on political issues, consumer products, etc.

focus group

noun

1. a group of people brought together to give their opinions on a particular issue or product, often for the purpose of market research

Word History and Origins

Origin of focus group¹

First recorded in 1975–80

Example Sentences

And when that was shown to a focus group, one parent said they would “really want” their child to go there, while another “absolutely wouldn’t”.

From BBC

The researchers held six focus group sessions with more than two dozen women married to farmers in rural Georgia.

From Science Daily

In a focus group last week organized for NBC News by the public opinion consulting firm Engagious, for example, an Atlanta home inspector named Kevin said he worried that Trump’s tariffs would make consumer prices go up.

From Los Angeles Times

He recalled a focus group performed with University of Pennsylvania undergraduates which found climate anxiety arises from two different sources: “a sense that it’s too late to act, and a sense that our politics are too fraught to address the climate crisis. The first is easily alleviated — the science tells us it’s not too late to avert the worst impacts.”

From Salon

If I have to hear about one more focus group with undecided voters in Pennsylvania or read another campaign journalist’s tired Pennsylvania diner story, I am going to hurl myself into Lake Michigan.

From Slate